NTH: i sommergibili al polso

[mrcorso]

Spiace perchè gli orologi sembravano molto ben fatti: robusti, luminosi...insomma belli.
Non mi inoltro sul discorso dei microbrand perchè andrei off topic, una cosa però del comunicato mi colpisce:

There were many challenges that had to be overcome over the past dozen years. Before I really launched the business, PayPal froze our account during pre-orders, forcing us to use Kickstarter to finance our first production. Not too long after, using Kickstarter became problematic. We had a massive defect rate in our first model, creating massive returns costs. My site came under attack by credit card fraudsters. My bank account was hacked, and money stolen. We had over 100 pieces of inventory stolen from our warehouse, a loss of tens of thousands of dollars. We had a massive defect rate in the v.1 Tropics. I spent tens of thousands of dollars establishing, then defending our IP, and still more responding to Tudor about what was suddenly and inexplicably their IP. We had to pause production, as well as recall and re-assemble a lot of existing stock as a result. Just staying compliant with always-changing tax and import / export regulations has become a major time-suck. I have to file some sort of federal, state or local tax reporting over a dozen times per year.

Mi stupisce che abbia tirato avanti così tanto.

Certo un maligno potrebbe dire che su due lanci hai alti livelli di difetti, vien da dire: perseverare è diabolico.
Ma non conosco la storia e non conosco i difetti a cui si riferisce; invece quelli postati da te mi son sempre sembrati solidi, fatti bene e interessanti nonostante cavalcassero l'onda della moda dei diver con la quale sono un po' in fase di stanca, ma è un giudizio personale ed estetico.

La storia delle lancette tudor non la sapevo. Già prima mi facevano cagare, ora mi stanno anche sulle palle. bene.

[ale9191]

Forse hanno fatto il passo più lungo della gamba?

[DaniLao]

Forse hanno fatto il passo più lungo della gamba?

Ho iniziato a scrivere un intervento in risposta a questo ma se ne sta ancora tra le bozze a maturare.

Nel frattempo, visto che domani ci tocca di nuovo allerta arancio, vado di sommergibile (che l’acquata quotidiana l’ho già presa…)

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[DaniLao]

Vi riporto il mesto messaggio di Christian Vail da WUS.

Per me, lo ripeto, hanno fatto ottime cose, dunque qua o negli altri thread, gli orologi continuerete a vederli….

FYI to all -

I am in the final stages of wrapping up my business.

We are preparing for our warehouse to ship all remaining stock of replacement parts and accessories back to our shop. Once the warehouse is cleaned out, I'll be shutting down the NTH website.

This is truly the last chance to get a replacement case, crystal, bezel insert, bracelet, strap, spare links for your bracelet, or a leather travel case. Find all that stuff here.

I'd really like to sell as much of this stuff as possible before having it all shipped back to us. To help anyone sitting on the fence, and as a small thank you to everyone who has participated in these NTH threads, we'll take 25% off the order with coupon code WUS25.

Thank you all for your interest in and enthusiasm for what my business has been doing these past dozen years. Thank you as well for your friendship and camaraderie, the support you gave to the causes I asked you to support, the praise you gave my work, and that of my team. Thank you for the entertainment, the indulgence, the patience, the conversation, and all the rest.

If anyone works in a US or Canadian business which needs digital marketing support, I'm running sales for River Avenue Digital, a full service digital marketing agency with offices in Philadelphia and Tampa. I'd be happy to discuss your company's digital marketing strategy with you.

[DaniLao]

Swiftsure autunnale

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